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Ten years ago, Google revealed the Chrome browser, a freeware web browser for Microsoft Windows that was later ported to Linux, macOS, iOS and Android.

Google Chrome quickly moved ahead of the pack and now accounts for 60 percent of browser usage. Today, about 1 billion people are using Chrome each month with 2 billion copies of the web browser installed. Google services like YouTube, Gmail and Google Maps gained enormous popularity. Meanwhile, Chrome led an industry effort to build the modern web, from popularizing auto-updates to aggressively promoting HTTPS web encryption. 

To continue their pattern of radical changes, Google is considering doing away with URLs altogether. How will that work? And what could possibly be used in place of URLs? Industry analysts join us to explain. 

We asked Google to join the show but they declined to be interviewed at this time.


Lily Hay Newman, security reporter at Wired who recently wrote an article on the state of URL’s; she tweets @lilyhnewman

Joe Balestrino, consultant and independent search-engine-optimization expert; author of the book, “The Definitive Guide to Local Search” (Joe Balestrino, 2011); he tweets @joeybalestrino



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