SANTA CLARA, Calif.–()–Manthan, a leading cloud analytics and artificial intelligence (AI)
enabled analytics solutions provider, today announced further
‘AI-sation’ of its Customer Marketing Platform, that will deliver huge
business value to marketing and customer insights professionals.

Manthan’s solutions use capabilities such as machine learning based
predictive models and recommendation engines. They also offer intuitive
natural language interface for business users. These technologies
empower marketers and scale their efforts through insights and
intelligent decision making. The AI-led system can now take on
effort-intensive marketing
, freeing up precious analyst time. Automated insights
generation further strengthens its omnichannel personalization,
real-time interaction management and customer
lifecycle marketing
use cases, that are particularly appealing to
consumer industries.

A recent Forrester report, The
Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3
, states “By harnessing and implementing business insights,
firms can drive growth and create differentiating experiences, products,
and services. Survey respondents at companies that have reached an
advanced state of insights-driven maturity are already thriving – they
are twice as likely as less mature companies to have grown 20% or more
in the last fiscal year.”

“As customer expectations continue to spiral, consumer facing businesses
need to be on their toes. Investments in proven AI technologies can
deliver revenue growth through improved customer experience and by
maximizing customer value,” said Atul Jalan, CEO at Manthan.

“Organizations that do not have a large data science team struggle to
make business insights actionable. It is critical that AI enabled
solutions cater to business users who have no coding background – that’s
the key to improving adoption of solutions that have been considered
‘elitist’ and making a real impact on business growth,” adds Atul Batra,
CTO at Manthan.

About Manthan

Manthan is a leading cloud analytics company pioneering applications for
consumer-facing businesses. Manthan excels in the application of
decision sciences and AI; its suite of products has been recognized for
enabling the shortest path to profit. Manthan’s products use machine
intelligence to process decision contexts and respond automatically with
actions. Manthan’s footprint spans 22 countries. For more information,
please visit https://www.manthan.com.




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