UniCredit SpA stopped using Facebook Inc. for advertising, alleging the media giant hasn’t acted ethically, a move other large companies have also threatened to make.

Chief Executive Officer Jean Pierre Mustier said the Italian financial group will not have any business relations with Facebook because the bank maintains that it hasn’t acted properly.

Mustier was referring to business activities including advertising and marketing campaigns, a spokesman for UniCredit said. The bank currently has a swath of Facebook accounts — which are regularly updated.

A spokeswoman for Facebook declined to comment.

Facebook, along with U.S. tech companies including Alphabet Inc. and Twitter Inc., have been under fire for failing to monitor where advertisements are placed. But few companies have actively banned all advertising on Facebook. Unilever NV and Sonos Inc. have previously threatened to pull ads from tech platforms.

Commerzbank AG suspended advertising on Facebook in March, only to resume again one month later after being satisfied by discussions with the social media company.




Please enter your comment!
Please enter your name here