Facebook is looking to hire two editors, one focused on managing technology-related stories and the other working with the company’s Creative Shop for brand campaigns.
The recent job descriptions align with Facebook’s efforts to be more transparent and to provide meaningful interactions. The majority of stories about Facebook for the last year were and still are focused on its ongoing problem with fake news. In 2018, it appears Facebook wants more content on what the company does well from its own corporate blogs.
Facebook is seeking a managing editor who would “lead digital content programming across Facebook’s technology communications channels, including Oculus blogs, Facebook’s engineering blog and more,” according to the job post on LinkedIn.
These “channels” a.k.a. blogs aren’t new at Facebook. For example, Facebook launched the “Engineering Blog” in May 2008. But the company is looking for a leader to oversee them. The minimum qualifications for the job includes having more than 10 years of editorial experience as an editor or as a reporter for a technology publication. That line of experience isn’t completely necessary, a Facebook spokesperson told Mashable. The individual also could have editorial skills from working at a different publication or managing a corporate blog at another tech company.
For Facebook, the hire does not need to be on brand. Responsibilities include “partner[ing] with technology communications leaders to create new vision for how content channels are used to drive brand messaging.”
Facebook also wants to hire a content editor for Facebook’s Creative Shop, a group of creative strategists that work with brands to use Facebook’s apps and services as part of campaigns. For example, Kay Hsu is global Instagram lead at the Facebook Creative Shop. I met with her to learn how to use Instagram Stories last year.
Facebook’s content editor would “lead content development in a hands-on way – authoring, editing, and producing content, including articles with multimedia features, digital campaigns, newsletters, and promotional copy around the creative opportunity that exists across the platform,” according to the job post on LinkedIn.
This role is not about hiring someone with a reporting background or journalism cred. The job description suggests that the content editor would “play the role of the Editor in Chief.” Yes, play, and they should have at least eight years of experience in “content creation experience in the creative industry.”
Meanwhile, Facebook’s future technology editor should not be “afraid to pick up the phone or a send a ping to track down answers, doesn’t mind occasional late night, early morning, and weekend work (sometimes all three in one day).”
Work all day. Send pings? Yeah, sounds great!