At an event today in New York City, DJI officially released its latest consumer drone to the public: the Mavic Air drone. The Mavic Air is made up of a blend of enhanced specs that have already proven popular with owners of DJI’s Mavic Pro and the smaller, more affordable Spark drone. According to DJI’s website, the Mavic Air is priced at $799, and has an estimated ship date of January 28. The Mavic Air will also be available for purchase in select retail stores starting January 28.

Photos of the drone started leaking online yesterday, but DJI executive Michael Perry revealed today some previously unconfirmed specs, including the speed and range. The Mavic Air can go up to 68.4 kilometers per hour, and has 2.5 mile flight range. Users can control the Mavic Air at a range of up to 19 feet using DJI’s smart capture technology, 262 feet using the smartphone app, and 2.5 miles with the remote control. The Mavic Air has a 21-minute flight time.

Like the Mavic Pro, the pocket-sized Mavic Air comes with foldable legs. The Mavic Air also comes with improved photo and video capabilities than the Spark, with a three way gimbal instead of a two way, and a camera capable of 32-megapixel panorama shots with 4K video capture. According to Perry, the three way gimbal has been given a new layout to provide multiple dimensions of vibration reduction, and the Mavic Air is “the smallest drone of its size to feature a  three axis gimbal.”

Perry also touted the Mavic Air’s portability, calling it “the smallest footprint of any drone we’ve created so far.” The Mavic Air is half the size of the Mavic Pro and weighs 41 percent less.

“It empowers creativity for outdoor photographers, travelers, and adventurers who want to capture new perspectives on the go,” Perry said at the event.

The Mavic Air is available in three colors: black, white, and red.

The Mavic Air adds another drone on the lower end of DJIs price range as the Chinese drone maker seeks to increase its already mammoth share of the consumer drone market. The company had an estimated $2.7 billion in sales in 2017, and has a global market share of 70 percent.

The release of the Mavic Air comes just weeks after GoPro announced it would be exiting the drone business. Although GoPro’s drone business had been struggling for a while, it left DJI with one less potential competitor in the future.

More to follow.




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