Companies that make software enabling retailers to set up digital storefronts and to digitize their brick-and-mortar operations are continuing to do deals with established digital giants. Back in May e-commerce cloud software company Magento was acquired by Adobe for $1.68 billion. Earlier today, Magento rival Shopify announced its latest move, a deal with Alphabet’s Google to sell Nest Cameras and Google Wifi routers via its Shopify Hardware Store.
Store owners can now use a Store Cam for Shopify app to keep an eye on their brick-and-mortar businesses remotely. Shopify director of product retail Arpan Podduturi says the app can be used with as many cameras as a store owner wants, allowing an owner to keep an eye on, say, the checkout counter and the storeroom simultaneously. It does not, however, he says, allow shop owners to scare off potential intruders or yell at idling employees to get back to work. Podduturi says Shopify’s point-of-sale hardware is now used by 70,000 merchants.
The deal is third recent agreement with Google. In March, Shopify allowed merchants to take payments at their stores via Google Pay. And earlier this week, Shopify announced plans to use its platform to offer merchants Google’s Smart Shopping campaigns, a machine-learning-assisted tool to design advertising campaigns.