All eyes were on Samsung yesterday for the official launch of the Samsung Galaxy Note9 smartphone and a couple other accessories including the Galaxy Watch and the new Galaxy Home smart speaker. Along with the new hardware announcements, there was also a key change in software that Samsung customers will be able to use. Previously, Samsung had partnered with Milk to try to offering a music streaming service that could compete with the Apple Music and Pandoras of the world. That ended earlier this year leaving Samsung on the hunt for an option to make available to customers. That solution was revealed yesterday when it was announced Samsung is partnering with Spotify in a long-term deal to make Spotify the “new go-to music service provider” for Samsung.
In a blog post, Spotify shared some of the thoughts of CEO Daniel Ek regarding the new partnership. Ek says Spotify felt working with Samsung was a good move because Samsung has so many different products in different market segments. According to Ek, they have discovered that Spotify users enjoy using the service on a variety of devices and places, so it made sense to partner with a company that could help make that happen and in as seamless a manner as possible.
Users will notice the Spotify app is the preferred selection on different Samsung hardware and services. The Spotify app will be available on new smartphones and will be available soon through the SmartThings app on Samsung smart TVs. If there are users out there actually using Bixby, they will find that Spotify is integrated with the service even if a user has not used Spotify before.
Spotify says one benefit consumers can achieve thanks to this new partnership will be the ability to move playback of content to different devices with Spotify Connect if they have built out a Samsung ecosystem of hardware devices.
Although details regarding how Spotify may rollout, Ek also mentioned that existing Samsung users will benefit from the new partnership with Spotify.