The brand is creating an ‘A Phone’ Destruction Booth in Soho to encourage visitors to ditch their handset for a Huawei P20 Pro.
The destruction will be captured in slow motion on the phone’s camera, which will be shared with participants.
Huawei has based the activation on research that found that 63% of 2,000 Brits have a love/hate relationship with their phone.
There are also a further three rooms that guests will be able to walk through to learn about the phone. The experience runs in Soho on 18 July.