Struggling retail chain JCPenney has intentionally dropped support for Apple Pay in its retail department stores and through its iOS app, for reasons unknown.
As of this weekend, the department store chain JCPenney no longer accepts payment by Apple Pay either in-store or via its iOS app. The company did not announce that it was ceasing to support the service, but it has confirmed to customers over Twitter that this is an intentional decision rather than the fault of any technical issue.
JCPenney made the decision to remove Apple Pay for our stores, we apologize for any inconvenience this may have caused. We will definitely forward your feedback regarding this for review.
— Ask JCPenney (@askjcp) April 20, 2019
JCPenney is believed to have first run a pilot program with Apple Pay as long ago as November 2015, but the roll-out to all of its nationwide stores didn’t take place until July 2017. The addition of Apple Pay to the JCPenney iOS app happened soon after, and the company has also made its credit card available through Apple’s service.
The company has not as of yet given any reason for the move.
The company has a long and not always successful connection with Apple, having hired away Apple Store creator Ron Johnson in a move to revive the JCPenney chain which failed.